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Digital Advertising Manager

title

Digital Advertising Manager

location

United States remote-text

type

Full-Time

date

12/16/2021

Digital Advertising Manager

ABOUT

Equis is working to: create a better understanding of Latino communities, invest in innovative approaches to reach and engage them, and uplift the Latinx leaders of tomorrow who will implement and carry forward this important work. Since 2019, we have served as a hub of Latino polling, qualitative insights, and data, with analysis based on over 40,000 interviews, focus groups, online journals, ethnographies, and vote simulations.  Equis is a leader in digital innovation, focused on message testing and experiments, anti-disinformation tracking, and digital capacity-building for grassroots groups. Equis is also committed to developing Latino leaders across the progressive space, serving as a convener of organizations and individuals leading Latinx-focused programs.

POSITION SUMMARY

Equis is seeking an experienced Digital Advertising Manager to lead our advertising efforts. The Digital Advertising Manager will build systems and processes to ensure strong advertising campaigns, from media planning to monitoring and reporting. In the short term, this role will be responsible for executing all Equis digital advertising campaigns. Long term, the Digital Advertising Manager will oversee and support a team of ad strategists, and will focus on strategy and improving campaign performance. The position will guide the tactical decisions to create high-performing, multi-channel ad campaigns.

DUTIES AND RESPONSIBILITIES

  • Building media planning, trafficking, and reporting processes for a new in-house ads team
  • Plan and execute multiple digital advertising campaigns 
  • Setting up and trafficking campaigns on ad platforms like Facebook and Google Ads
  • Create reports and provide real-time feedback on campaigns, including daily monitoring of spending
  • Make recommendations for improving campaign performance and optimize campaigns
  • Draft copy as needed, partnering with video editors and web developers
  • Hiring, onboarding, and managing a team of ad strategists 

QUALIFICATIONS

  • 3-5 years of experience running digital marketing campaigns with strong skills in Facebook Ads Manager and Google Ads (both Search and YouTube)
  • Experience creating reporting templates and campaign reports - proficiency in Excel/Google Sheets is a must
  • Experience running both brand awareness and conversion-based campaigns
  • Impeccable attention to detail and time management skills
  • Ability to collaborate under pressure with diverse staff
  • Strong communication (written and verbal) and organizational skills
  • Self-starter and ability to work on several projects at once at varying stages of development
  • Ability to work in a startup environment that is highly collaborative 
  • Passion for Latino communities, and the issues that most affect us
  • Spanish language and cultural proficiency are required

THIS POSITION REPORTS TO Director of Digital Innovation

LOCATION Remote, USA

EMPLOYEE STATUS 
Full-Time

SALARY AND BENEFITS The salary expectation for this particular position is $80,000-$100,000, dependent on relevant experience and location. Equis offers medical, dental, vision coverage at no premium, 4% employer match 401K, and excellent vacation, sick and personal leave.

HOW TO APPLY

Please send your resume and cover letter here via our career page

Equis Research provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. We welcome applicants from any educational background, race, ethnicity, religion, creed, sexual orientation, gender identity, gender expression, sex, age, immigration status, citizenship status, national origin or ancestry, marital status, pregnancy, criminal record, mental or physical disability or disorder, HIV antibody status, parental or familiar status, or veteran status, or any other characteristic protected by federal, state or local laws.