At EquisLabs, we are creating a home for ideas, innovation and leadership-development that has the potential to massively increase Latino electoral engagement and build long-term political power.
This new research expands upon work from the 2020 partnership between Harmony Labs and Equis Research which provided a comprehensive view of Latinx media consumption in America.
EquisLabs partnered with the Service Employees International Union (SEIU) to test multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.