Our Work

Equis operates at the nexus of research, politics and culture. We challenge conventional wisdom – we conduct research, build infrastructure, test ideas, and drive leaders to massively increase Latino civic participation and exercise our full power in all facets of American society.

Latino, Latinx, Latine, Hispanic?

In an effort to embrace the many cultures and complexities within our community, Equis utilizes at least all four nouns to further articulate the diversity and nuance of the Hispanic diaspora in the United States.

Research Repository

Our Research Repository includes publicly available work meant to help shape a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.

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June 14th, 2023
Full name
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For Swing Latinos, a Tale of Two Economies

September 17, 2024
In this battleground poll fielded August 19th - August 31st, Equis checked in on the preferences of Latino voters in the presidential race and looked at some perceptions of the candidates.

Memo: A Latino Reset

August 14, 2024
Carlos Odio and Maria Di Franco Quiñonez
The very early polling on a Harris-Trump election suggests a reset in the fight over Latino voters. The Hispanic electorate now looks more in line with the other Trump-era elections of 2020 and 2022 than with a wide partisan realignment.

Battleground Poll - August 2024 (Toplines)

August 14, 2024

Equis' Latino Playbook

August 1, 2024
The Playbook is a collection of Latino-specific research, insights, and best practices, completed in advance of the 2024 presidential election. We made this guide with practitioners in mind - particularly those leading strategy and execution of Latino paid media and voter contact programs.

Message Testing on Kamala Harris

July 29, 2024
‍We tested 12 Kamala Harris messages with Swayable using randomized controlled trial (RCT) survey experiments to see which was best at shifting Harris vote choice. These messages were tested in English and Spanish. The tests ran from July 22 to July 26 nationally (excluding CA and NY). We collected a total of 22,289 responses, with 15,962 English responses and 6,327 Spanish responses.

Immigration Message Testing

June 1, 2024
We tested multiple positive, contrast, and negative immigration messages with Blue Rose Research to see which was best at shifting Biden vote choice. These messages were tested in English only. The test ran from March 28 to April 5 in AZ, CO, FL, GA, MI, NV, NM, NC, OH, PA, TX, and WI. We collected a total of 17,098 survey responses, with over 60% of responses coming from Latinos.

Moonshots

Equis Moonshots are massive, out-of-the-box projects building durable Latino political power.

Conexiones: Building Connections Through Shared Heritage

Conexiones: Building Connections Through Shared Heritage

The Conexiones initiative is a signature program by Equis designed to deepen connections among leaders of Mexican and Mexican-American descent with their heritage and each other.

Latino Political Innovation Zones

Latino Political Innovation Zones

In 2022, the Equis’ Moonshots team embarked on a program that we had never done before—taking our research beyond polling and focus groups and into the real world of campaigning, called Latino Political Innovation Zones (LAPIZ).