Featured Work
Conexiones: Building Connections Through Shared Heritage
The Conexiones initiative is a signature program by Equis designed to deepen connections among leaders of Mexican and Mexican-American descent with their heritage and each other.
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Our Work
Equis operates at the nexus of research, politics and culture. We challenge conventional wisdom – we conduct research, build infrastructure, test ideas, and drive leaders to massively increase Latino civic participation and exercise our full power in all facets of American society.
Latino, Latinx, Latine, Hispanic?
In an effort to embrace the many cultures and complexities within our community, Equis utilizes at least all four nouns to further articulate the diversity and nuance of the Hispanic diaspora in the United States.
Research Repository
Our Research Repository includes publicly available work meant to help shape a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
Category
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Election Analysis
For Swing Latinos, a Tale of Two Economies
In this battleground poll fielded August 19th - August 31st, Equis checked in on the preferences of Latino voters in the presidential race and looked at some perceptions of the candidates.
Election Analysis
Memo: A Latino Reset
The very early polling on a Harris-Trump election suggests a reset in the fight over Latino voters. The Hispanic electorate now looks more in line with the other Trump-era elections of 2020 and 2022 than with a wide partisan realignment.
Election Analysis
Battleground Poll - August 2024 (Toplines)
Equis' Latino Playbook
The Playbook is a collection of Latino-specific research, insights, and best practices, completed in advance of the 2024 presidential election. We made this guide with practitioners in mind - particularly those leading strategy and execution of Latino paid media and voter contact programs.
Messaging
Message Testing on Kamala Harris
We tested 12 Kamala Harris messages with Swayable using randomized controlled trial (RCT) survey experiments to see which was best at shifting Harris vote choice. These messages were tested in English and Spanish. The tests ran from July 22 to July 26 nationally (excluding CA and NY). We collected a total of 22,289 responses, with 15,962 English responses and 6,327 Spanish responses.
Messaging
Immigration Message Testing
We tested multiple positive, contrast, and negative immigration messages with Blue Rose Research to see which was best at shifting Biden vote choice. These messages were tested in English only. The test ran from March 28 to April 5 in AZ, CO, FL, GA, MI, NV, NM, NC, OH, PA, TX, and WI. We collected a total of 17,098 survey responses, with over 60% of responses coming from Latinos.
Moonshots
Equis Moonshots are massive, out-of-the-box projects building durable Latino political power.
Conexiones: Building Connections Through Shared Heritage
Conexiones: Building Connections Through Shared Heritage
The Conexiones initiative is a signature program by Equis designed to deepen connections among leaders of Mexican and Mexican-American descent with their heritage and each other.
Latino Political Innovation Zones
Latino Political Innovation Zones
In 2022, the Equis’ Moonshots team embarked on a program that we had never done before—taking our research beyond polling and focus groups and into the real world of campaigning, called Latino Political Innovation Zones (LAPIZ).