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Decks
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The Role of Trusted Messengers in Countering Disinformation
Oct 6th, 2022
To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.
Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing
Jul 22nd, 2022
Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing
Project Gigante Deck
Jul 6th, 2020
For the last few months, we have been running tests to unearth data-driven recommendations for digital content creation focused on Latino subgroups. Through "Project Gigante," we tested combinations of message, messenger and tone to identify which could increase enthusiasm among subsets of Latino voters, such as Latinas, or young voters, or the unregistered.
National Pro Biden Messaging Research
Jul 1st, 2020
Identify pro-Biden framing elements and messages that resonate best with the Latinx community in battleground states.
National Project Gigante
Jun 1st, 2020
Does content tailored to specific Latinx subgroups increase turnout and excitement around voting?
National Solving for X: Latina Voters in 2020
Mar 1st, 2020
Mapping Latina voters nationwide.
writing
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MIDTERM PERSUASION MESSAGING FOR LATINO VOTERS
Aug 18th, 2022
MIDTERM PERSUASION MESSAGING FOR LATINO VOTERS EquisLabs (c4)
reports
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Practical Recommendations for Spanish Program
Sep 7th, 2022
This memo summarizes where Spanish-dominant Latinos stand today, why they are a critical segment of the vote, and which best practices — in targeting, messaging and content creation — can be easily applied during the last weeks of the 2022 midterms.
El Nuevo Noticiero
Jan 1st, 2022
This new research expands upon work from the 2020 partnership between Harmony Labs and Equis Research which provided a comprehensive view of Latinx media consumption in America.
Florida Vote by Mail Registration Ad Test Report
Aug 1st, 2020
This test, run in partnership between SEIU and Equis Labs, consisted of multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.
Vote by Mail Registration Ad Test Report
Aug 1st, 2020
EquisLabs partnered with the Service Employees International Union (SEIU) to test multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.
Project Gigante Report
Jul 1st, 2020
EquisLabs shares its extensive digital content testing and key takeaways.
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