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Jul 22nd, 2022
Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing
Jul 6th, 2020
For the last few months, we have been running tests to unearth data-driven recommendations for digital content creation focused on Latino subgroups. Through "Project Gigante," we tested combinations of message, messenger and tone to identify which could increase enthusiasm among subsets of Latino voters, such as Latinas, or young voters, or the unregistered.
Jul 1st, 2020
Identify pro-Biden framing elements and messages that resonate best with the Latinx community in battleground states.
Jun 1st, 2020
Does content tailored to specific Latinx subgroups increase turnout and excitement around voting?
Mar 1st, 2020
Mapping Latina voters nationwide.
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Jan 1st, 2022
This new research expands upon work from the 2020 partnership between Harmony Labs and Equis Research which provided a comprehensive view of Latinx media consumption in America.
Aug 1st, 2020
This test, run in partnership between SEIU and Equis Labs, consisted of multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.
Aug 1st, 2020
EquisLabs partnered with the Service Employees International Union (SEIU) to test multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.
Jul 1st, 2020
EquisLabs shares its extensive digital content testing and key takeaways.
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