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The Role of Trusted Messengers in Countering Disinformation

Oct 6th, 2022

To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.

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Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing

Jul 22nd, 2022

Somos Votantes, Equis Labs, and Winning Jobs Narrative Economic Messaging Briefing

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Start Here: Key Equis Resources for 2022

Oct 5th, 2022

Key Equis Resources for 2022

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MIDTERM PERSUASION MESSAGING FOR LATINO VOTERS

Aug 18th, 2022

MIDTERM PERSUASION MESSAGING FOR LATINO VOTERS EquisLabs (c4)

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Using WhatsApp for Voter Engagement

Aug 12th, 2022

Using WhatsApp for Voter Engagement

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reports

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Practical Recommendations for Spanish Program

Sep 7th, 2022

This memo summarizes where Spanish-dominant Latinos stand today, why they are a critical segment of the vote, and which best practices — in targeting, messaging and content creation — can be easily applied during the last weeks of the 2022 midterms.

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This site is a joint product of Equis Research, Equis Labs, and Equis Institute, which are separate organizations. Equis Research is a corporation that primarily focuses on researching and understanding issues of national significance. Equis Labs is a 501(c)(4) social welfare organization that primarily supports nonpartisan advocacy and organizing. Equis Institute is a 501(c)(3) charitable organization, engaged in non-political nonprofit work for the betterment of Latinx civic life.

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