For the last few months, we have been running tests to unearth data-driven recommendations for digital content creation focused on Latino subgroups. Through "Project Gigante," we tested combinations of message, messenger and tone to identify which could increase enthusiasm among subsets of Latino voters, such as Latinas, or young voters, or the unregistered.
This test, run in partnership between SEIU and Equis Labs, consisted of multivariate ads in
Florida including one of two messages, with and without a messenger, and tested in both
English and Spanish languages.
EquisLabs partnered with the Service Employees International Union (SEIU) to test multivariate ads in Florida including one of two messages, with and without a messenger, and tested in both English and Spanish languages.
This site is a joint product of Equis Research, Equis Labs, and Equis Institute, which are separate organizations.Equis Research is a corporation that primarily focuses on researching and understanding issues of national significance. Equis Labs is a 501(c)(4) social welfare organization that primarily supports nonpartisan advocacy and organizing. Equis Institute is a 501(c)(3) charitable organization, engaged in non-political nonprofit work for the betterment of Latinx civic life.