The Role of Trusted Messengers in Countering Disinformation
Oct 6th, 2022
To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.
8,100 registered Hispanic voters were interviewed across 11 battleground states (Arizona, California, Colorado, Florida, Michigan, Nevada, New Mexico, North Carolina, Texas, Virginia, and Wisconsin) from July 8-29, 2019.
This site is a joint product of Equis Research, Equis Labs, and Equis Institute, which are separate organizations. Equis Research is a corporation that primarily focuses on researching and understanding issues of national significance. Equis Labs is a 501(c)(4) social welfare organization that primarily supports nonpartisan advocacy and organizing. Equis Institute is a 501(c)(3) charitable organization, engaged in non-political nonprofit work for the betterment of Latinx civic life.