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Decks
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The Role of Trusted Messengers in Countering Disinformation
Oct 6th, 2022
To shed light on the efficacy of three messenger personas in shaping reactions to false narratives, Equis conducted a panel test of 5,516 Latino adults in the United States in partnership with Civis Analytics.
Poll: Latino Misinformation - Exposure and Risk
Jun 17th, 2022
A national survey of 2,400 Hispanic adults conducted from January 24 to February 2, 2022.
Latina Voters In 2020
Nov 1st, 2020
Key learnings show a massive gender gap between Latino men and Latina women. Latina women of all ages express high support at the Presidential level.
EQUIS + PFAW Vote Simulations
Sep 21st, 2020
Benchmarking where and when the Latino vote could be pivotal in this election
May 2020 State Tracking Study
May 20th, 2020
EquisResearch fielded a hybrid SMS/phone survey in 11 states (April 20-May 6, 2020), including, for the first time, Pennsylvania.
November 2019 Tracker
Nov 1st, 2019
Trump’s character is an issue. Latino voters across the board signal they are most concerned about his moral character and stance on immigration.
October 2019 Tracker
Oct 1st, 2019
In this tracker, Latino support for Trump wanes as Hispanics from across all surveyed states say discrimination has gotten worse under the administration. Latinas continue to lead.
Research Overview
Jul 18th, 2019
Progressives cannot win without maximizing Latinx turnout and support. The community is not a monolith; understanding the nuance amongst distinct groups could make all the difference.
Writing
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Reports
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Equis Research 2022 Post Mortem
Jun 15th, 2023
A high-level analysis of Latino voter trends in the 2022 election. Many narratives — some more substantiated than others — contributed to a sense of uncertainty around Latino voting in the lead-up to the midterms. But what factors ended up shaping the final results, and what do they portend for 2024?
Polls
Writing
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Equis Spanish-Language Recommendations and Glossary
Jun 23rd, 2022
This resource document provides more detailed guidance for Spanish-language messaging, as well as some foundational terminology and best practices.
With data from Solidarity Strategies and Priorities USA, we’ve built a tracker at Equis that shows Spanish ad investment on TV, radio, and digital in NV, AZ, and FL.
CLICK HERE TO VIEW THE TRACKER
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