Qualitative and quantitative research that provides indispensable best practices on how to reach Latinos by understanding what values they hold, what motivates them, and what challenges they face.
At Equis Research, we are helping to move past the idea of the Latinx community as a monolith, and toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latinx voters.
Driven by a deep commitment to the Latinx community & the desire for a stronger sense of belonging and engagement in society and politics
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Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.
