Understanding How to Message to English-Dominant Latino Voters
Equis conducted research in partnership with A/B Partners and Senate Majority PAC. This research tackled the challenges in reaching and persuading Latinos voters who predominantly speak English and consume English-language media. The deck below shares evidence-based messaging and communication guidelines for effectively communicating with and persuading English-dominant Latinos that connects, resonates, and wins in Senate battleground races. The deck below shares evidence-based messaging and communication guidelines for effectively communicating with and persuading English-dominant Latinos that connects, resonates, and wins in Senate battleground races.
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We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
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Stay in the loop with Equis
Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.