Understanding How to Message to English-Dominant Latino Voters

Equis conducted research in partnership with A/B Partners and Senate Majority PAC. This research tackled the challenges in reaching and persuading Latinos voters who predominantly speak English and consume English-language media. The deck below shares evidence-based messaging and communication guidelines for effectively communicating with and persuading English-dominant Latinos that connects, resonates, and wins in Senate battleground races. The deck below shares evidence-based messaging and communication guidelines for effectively communicating with and persuading English-dominant Latinos that connects, resonates, and wins in Senate battleground races.