Battleground Poll - August 2024 (Toplines)
For more on the results in this poll, see our August 2024 memo, “A Latino Reset”
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We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
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Election Analysis
For Swing Latinos, a Tale of Two Economies
In this battleground poll fielded August 19th - August 31st, Equis checked in on the preferences of Latino voters in the presidential race and looked at some perceptions of the candidates.
Election Analysis
Memo: A Latino Reset
The very early polling on a Harris-Trump election suggests a reset in the fight over Latino voters. The Hispanic electorate now looks more in line with the other Trump-era elections of 2020 and 2022 than with a wide partisan realignment.
Election Analysis
Battleground Poll - August 2024 (Toplines)
Equis' Latino Playbook
The Playbook is a collection of Latino-specific research, insights, and best practices, completed in advance of the 2024 presidential election. We made this guide with practitioners in mind - particularly those leading strategy and execution of Latino paid media and voter contact programs.
Stay in the loop with Equis
Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.