Latino Data Revisted: Digital Edition
Created by
ABOUT THIS RESEARCH
Latino Data Revisited, a series of reports from Equis, revisits the basics of targeting to convey principles for thoughtfully and strategically using data to identify Latino voters for political engagement.
In a hyper-polarized electorate, Latino voters are one of the last great wildcards-- a fast-growing swing constituency in need of renewed attention.
But the Latinos we most need to reach have often become effectively invisible to our campaigns and programs because of the ways we use data. This now requires us to broaden and diversify our approaches to targeting.
The digital edition of these reports is for digital practitioners running or managing ad campaigns targeted to Latino audiences. Whether you’re buying the ads yourself or working with an agency, we hope the guidance in this document will help you better reach and engage Latinos online.
Read More
We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
Category
Blog title heading will go here
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros.
Election Analysis
Memo: A Latino Reset
The very early polling on a Harris-Trump election suggests a reset in the fight over Latino voters. The Hispanic electorate now looks more in line with the other Trump-era elections of 2020 and 2022 than with a wide partisan realignment.
Election Analysis
Battleground Poll - August 2024 (Toplines)
Equis' Latino Playbook
The Playbook is a collection of Latino-specific research, insights, and best practices, completed in advance of the 2024 presidential election. We made this guide with practitioners in mind - particularly those leading strategy and execution of Latino paid media and voter contact programs.
Messaging
Message Testing on Kamala Harris
We tested 12 Kamala Harris messages with Swayable using randomized controlled trial (RCT) survey experiments to see which was best at shifting Harris vote choice. These messages were tested in English and Spanish. The tests ran from July 22 to July 26 nationally (excluding CA and NY). We collected a total of 22,289 responses, with 15,962 English responses and 6,327 Spanish responses.
Stay in the loop with Equis
Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.