Latino Update September 2024
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We work toward a more sophisticated understanding of the experiences, issue preferences, and political identities of Latino and Hispanic voters.
Category
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Messaging
2025 Immigration Message Test
Methodology: We tested 7 immigration messages with Swayable using randomized controlled trial (RCT) survey experiments to see which was best at shifting Trump approval. These messages were tested in English and Spanish. The tests ran from July 3 to July 9 nationally. We collected a total of 16,580 responses, with 11,852 English responses and 4,728 Spanish responses.
Issues
May 2025 Poll on Latinos, Trump and Immigration
Some insights from a national poll of 2,545 registered Hispanic voters, conducted with Data for Progress from April 16 to May 5.
Election Analysis
A Preliminary Look at the 2024 Latino Vote
Election Analysis
El voto latino en el 2024: 8 preguntas clave
Stay in the loop with Equis
Equis is a set of organizations working to create a better understanding of Latinos, innovate new approaches to reach and engage them, and invest in the leadership and infrastructure for long-term change and increased engagement.