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El Nuevo Noticero: Mapping 4 information ecosystems for Latinos on Youtube

January 1, 2022
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ABOUT THIS RESEARCH

According to a recent Pew Research Report, YouTube is used by 81% of U.S. adults and 85% of adults who identify as Hispanic. To get a better understanding of the types of content Latino audiences were engaging with on the platform, EquisLabs, Harmony Labs, and the Cultural Engagement Lab set out to analyze over 250,000 days of YouTube consumption between January 1, 2020 and May 31, 2021.

This new research expands upon work from the 2020 partnership between Harmony Labs and Equis Labs which provided a comprehensive view of Latinx media consumption in America. Click on the report to learn more and for a written analysis, please visit Harmony Lab’s medium post.

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Table of contents

1. Governor Hobbs receives a modestly positive approval rating from Latino voters in Arizona and is trending slightly behind her 2022 support, but she shows notable strength among Trump voters.
2. The 2026 GOP field remains largely unknown to Latino voters in Arizona.
3. Trump is underwater with Arizona Latino voters and about a third of his newest supporters disapprove of his performance, among other signs of potential defection from the Republican camp in 2026.
4. Economic anxieties dominate; broad support for proposals to lower the cost of living.
5. Arizona Latinos express great concern about Trump's immigration enforcement policies, especially ICE raids at schools.
6. Party trust among all Latino voters varies by issue, with Democrats holding advantages on the cost of living and immigration reform, while Republicans lead on border security. But a majority of undecided Latinos trust Republicans to handle the economy.
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